Innovation and entrepreneurship

Innovation and entrepreneurship
See also
Open innovation Benefits of innovation Knowledge Brand innovation VUCA Creative advertising agency Intercultural management New paradigm Innovation and change

Innovation, and the entrepreneurship to which it gives rise, are not born out of nowhere: they solve some problem, which is very likely to have been addressed in some other way previously, although without reaching adequate levels of efficiency and effectiveness. From which it follows that for innovation and entrepreneurship to be ultimately successful, mistakes must be learned: failure must lead to a new effort and a new attempt to correct the previous one.

You live in a complex and dynamic world in which innovation and entrepreneurship are occupying a decisive role for economic development. According to Joseph Alois Schumpeter “carrying out innovations is the only function which is fundamental in history”. He also accented that It is entrepreneurship that ”replaces today’s Pareto optimum with tomorrow’s different new thing”.

Definition

The word entrepreneurship comes from the French entrepreneur (pioneer), and refers to the ability of a person to make an extra effort. Daniel Isenberg of Babson College defines entrepreneurship as the identification, creation, and capture of extraordinary value. An entrepreneur is who strategically sent all, despite the limitations in their environment or their contacts

This implies that all of the following must be fulfilled:

1. The entrepreneur must identify an idea (by opportunity).
2. The entrepreneur must create a new product or service, not existing in the regional or global market.
3. The entrepreneur must capture value (economic or social) with the business model implemented.
4. The value must be extraordinary, that is: in vast quantities, with a global, tangible, and novel vision.

This definition makes us think what kind of company is really an enterprise, and who is really an entrepreneur. It is also important to make the separation between people with proven entrepreneurial values ​​and entrepreneurs.

Innovation represents all those transformations that introduce originality and novelty, it tends to develop more frequently in the economic context, especially when companies implement new products or services that become successful within the market, prevailing in it through advertising. Additionally, Tim Kastelle of the University of Queensland defines innovation as an invention that generates value.

According to Tim, there are three scales of innovation, which can only be measured in hindsight.

1. Incremental, which creates new products or services.
2. Radical, which creates new markets.
3. Transformational, which creates new industries, and changes the way we live day to day.

This implies that an invention may have innovative potential, but we will not know its type until its scale is verified.

The role of women in entrepreneurship and innovation

"Long confined to the realm of feminist studies, issues pertaining to women’s access, participation, advancement and reward are rising to prominence in innovation, technology and entrepreneurship –areas traditionally characterised either by gender-blindness or male dominance. The implications of this shift are wide-ranging but the mechanisms by which it takes place are little known. We discuss causes of the relatively small numbers of women scientists, researchers, innovators or entrepreneurs, the exceedingly slow pace of transition from inequality to equality and the usually lower hierarchical positions than men’s in academia or business, women’s hidden roles in technological change and an exemplary instance of women’s leading role in a major technological innovation with wide social impact, in the context of major changes arising in the transition from the Industrial to the Knowledge Society" (Ranga, M. & Etzkowitz, H., 2010, Athena in the World of Techne: The Gender Dimension of Technology, Innovation and Entrepreneurship)

Conclusion

Entrepreneurship and innovation are concepts that go hand in hand and that generate particular interest among our customers and partners. They are two indisputably necessary and fundamental global trends for the economic and social development of a country. We owe great progress for that on different issues and nowadays, having almost everything at our fingertips, it becomes increasingly difficult to make a great innovation and that The entrepreneur has clear how to carry out his idea. On the other hand, I find very interesting the way in which women appear as part of an innovation and entrepreneurship, a role that I still do not know much about in these times, but that is causing a great impact in different areas, something that previous years seemed impossible today is beginning to do and that also speaks of a great innovation in terms of other social issues.

Examples of Innovation and entrepreneurship

• Uber: Uber is a technology company that provides a ride-hailing service and has revolutionized the way people travel. Founded in 2009, it is now available in hundreds of cities around the world and has become the world’s largest ride-hailing service. Uber’s innovative approach to transportation has allowed it to rapidly expand, providing customers with safe, reliable, and convenient rides.
• Airbnb: Airbnb is a technology company that provide a platform to allow people to rent their homes or rooms to travelers. Founded in 2008, Airbnb has grown to become one of the largest hospitality companies in the world, connecting hosts and travelers in more than 65,000 cities and 191 countries. Airbnb’s unique approach to hospitality has allowed it to become one of the most successful companies in the sharing economy.
• Tesla: Tesla is a technology company that designs and manufactures electric vehicles. Founded in 2003, Tesla has revolutionized the automotive industry by introducing its line of electric vehicles. Tesla’s innovative approach to manufacturing electric cars has allowed it to become one of the most successful companies in the industry.
• SpaceX: SpaceX is a technology company that designs and manufactures spacecraft for space exploration. Founded in 2002, SpaceX is the first private company to launch a spacecraft into orbit and has become one of the most successful space exploration companies in the world. SpaceX’s innovative approach to space exploration has allowed it to become a leader in the industry.

Advantages of Innovation and entrepreneurship

Innovation and entrepreneurship are key drivers of economic development and have numerous advantages. *Firstly, innovation and entrepreneurship can create new jobs and increase the productivity of existing ones, resulting in higher wages and quality of life for employees. *Secondly, it can open up new markets and create new opportunities for businesses, allowing them to explore new avenues of growth and success. *Thirdly, it can lead to greater efficiency and improved processes, making it easier for businesses to remain competitive in a rapidly changing market. *Fourthly, it can bring about new products and services, leading to improved customer experience and satisfaction. *Finally, it can help to reduce costs and increase profits, making businesses more profitable and providing a strong foundation for future growth.

Limitations of Innovation and entrepreneurship

Innovation and entrepreneurship can be beneficial, but they are not without their limitations. These include:

• Limited resources: the resources available to entrepreneurs and innovators are often finite, meaning that the potential for success is limited. This is especially true for startups, which often have limited access to capital and personnel.
• Complexity: Innovation and entrepreneurship can be complex and difficult to achieve, as it requires an understanding of the market, technology, and the current competitive environment.
• Risk: Innovation and entrepreneurship are inherently risky endeavors, as they involve taking risks and investing time and money. There is no guarantee that the venture will be successful, and it may even fail.
• High level of competition: The level of competition in the market is often very high, which makes it difficult for entrepreneurs and innovators to succeed.
• Social and cultural barriers: In some societies, innovation and entrepreneurship can be seen as challenging the status quo, and may be met with resistance. This can make it difficult for innovators and entrepreneurs to find acceptance and success.

Other approaches related to Innovation and entrepreneurship

Innovation and entrepreneurship can also be approached from other perspectives. These include:

• Design Thinking: A creative process that involves empathizing with users, researching the problem and its context, ideating solutions and prototyping them in order to find the optimal solution. This approach puts the user at the center of the design process, ensuring that the solution is tailored to their needs.
• Lean Start-Up: This approach focuses on minimizing waste and maximizing value by testing ideas quickly and learning from the results. It involves experimenting with different business models, customer segmentations and marketing strategies in order to identify the most successful and profitable solution.
• Business Model Canvas: This tool allows entrepreneurs to quickly map out the key components of their business, such as customer segmentation, revenue and cost structures, and key activities and resources. By visualizing the different pieces of the business model, entrepreneurs can more quickly and easily identify opportunities for improvements and efficiencies.
• Customer Development: This approach focuses on understanding customer needs and wants in order to create products and services that meet those needs. It involves collecting customer feedback and incorporating it into the product or service design process in order to ensure customer satisfaction.

In summary, while Innovation and entrepreneurship can be approached in a variety of ways, the most important thing is to ensure that the solution is tailored to the customer's needs and that the business model is optimized for maximum efficiency and value.

References

• Drucker, P., Johanssson, F., & Fraley, G. Innovation & Entrepreneurship.
• Ferrari, C. (2018) About Innovation and Entrepreneurship. El Espectador.
• Chan, D. (2014) Clarifying definitions of Entrepreneurship and Innovation: Resources to improve our Startup Communities. Techstars.
• Scherer, F. M. (1992). Entrepreneurship, technological innovation, and economic growth: Studies in the Schumpeterian tradition. Univ of Michigan Pr.
• Śledzik, K. (2013). Schumpeter's view on innovation and entrepreneurship.
• Ranga, Marina, & Etzkowitz, Henry. (2010). Athena in the World of Techne: The Gender Dimension of Technology, Innovation and Entrepreneurship. Journal of technology management & innovation, 5(1), 1-12.