Importance of communication

From CEOpedia | Management online
Importance of communication
See also

Effective communication is known as an effective management tool used in order to perform fundamental functions of management, which include: planning, organizing, leading and controlling [1] (L. A. Grebner, R. Mattingly 2016, p. 43). Good communication skills help managers to maintain strong working relationships with employees within organization. As a result, the work of their subordinates is not only more efficient, but also more effective.

According to a survey conducted by the Katz Business School at the University of Pittsburgh, communication skills are considered to be the most important factor while selecting management staff of a particular organization. This factor, which consists of two crucial elements, notably both oral and written communication skills, is a measure of the company's future success [2] (S. McPheat 2012, p. 10).

Key reasons for communication presented by D. Coley

According to D. Coley, communication [3] (D. Coley 2016, p. 2-5):

  • strengthens not only the culture of the organization, but also its value,
  • strengthens employee confidence,
  • increases employee involvement,
  • supplies information,
  • contributes to the delivery of ROI (return on investment).

Advantages of effective communication in an organization

Achieving productivity is one of the main advantages of effective communication. Furthermore, appropriate communication [4] (P. Juneja 2019):

  • increases motivation as a result of specifying and clarifying tasks to be performed by subordinates,
  • is used in decision-making process as a reliable source of information in order to take appropriate steps in the tasks performed by members of the organization,
  • supports management process control. Organizational hierarchy is associated with particular principles that employees (in specific positions in the enterprise) are required to follow. For example, subordinates are obliged to report any problems and complaints to their superiors. Moreover, it is said that subordinates must frequently communicate with their supervisors at every stage of the business process,
  • etc.



  1. Grebner L. A., Mattingly R. (2016), Management of Health Information: Functions & Applications, Second Edition, Cengage Learning, Boston, p. 43
  2. McPheat S. (2012), Effective Communication Skills, MTD Training & Ventus Publishing ApS, p. 10
  3. Coley D. (2016) Effective HR Communication: A Framework for Communicating HR Programmes with Impact, Kogan Page, London, p. 2-5
  4. Juneja P. (2019), Importance of Communication, Management Study Guide

Author: Ewelina Wojtarowicz