Route to market

Route to market describes set of activities (road-map) which need to be performed by the company to get new product to market success. It involves following basic steps:

  • selecting proper market
  • identifying customer's needs
  • setting realistic goals
  • selecting proper distribution channels
  • establishing monitoring systems
  • building competent sales team with high selling skills
  • building good relationships with distributors
  • execute transactions
  • provide after sale service


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