Model of creativity

Model of creativity
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Model of creativity presents relations between various skills an competencies of individual of team. Creativity is the ability to create new solutions. At the same time, it is a mental process that results in the emergence of new concepts, ideas or new associations. Creativity refers to the launch of new perspectives and to the creation of new opportunities. It is the process of developing and presenting innovative ideas to meet needs or solve problems. The creativity model include, among others:

  • use of imagination (originality and efficiency)
  • deliberate act aimed at achieving a result
  • original work which is the result of action
  • valuable goals achieved through results of work

Three components of creativity:

Creative processes include following tasks:

  • Preparation - identification of problem or issue, gathering information
  • Incubation - letting go of thinking on the problem for some time to allow unconscious processes to act
  • Illumination - novel, creative idea emerges suddenly
  • Verification - making prototypes, checking viability of idea

Creativity in business as a process which shapes individual model and develop a battery of tests of creative thinking abilities. All individuals are creative but we should carefoul because that creativity can be blocked or enhanced in many ways. Research has shown that creativity does not develop linearly and that it is possible to use activities, motivation, teaching methods, and procedures to produce growth, even in the future. (Vidal R. 2005, p. 3-4).

Creativity must have relevant skills depend on personality characteristics related to independence,ability to delay gratification and self-discipline. The three components of domain-relevant skills, creativity-relevant skills, and task motivation are the building blocksfor the componential model of creativity. The model is, complete when one: each of the components is indispensable for some level of creativity to be produced; the higher the level of each of the three components, the higher the general level of creativity should be. We can identified six general categories that support creativity: Challenge, freedom, resources, work-group features, supervisory encouragement, and organisational support.

Model of creativity in practise

In practise model of creative in business we use to solving problems and looking for new solutions. This model is CPS (Creative Problem Solving). In experience has shown that it is the best idea in a creative problem solving process to start with different thinking to stage as many ideas or solutions as practicable and henceforth to switch to concurrent thinking to select the few most hopeful ideas. This is generally pictorial in the form of a diamond. Some of the rudiments for discordant thinking are:

  • Image, reframed and see problem from varied perspectives
  • Delay sentence and be open to new experiences
  • Volume grows quality, to have good ideas you need lots of ideas
  • Hitch-hiking is permitted, in this way a synergetic effect can be reached
  • Put together and change ideas, in this way you can set up many ideas
  • Think in pictures, to create future scenarios you can even imitate potential solutions
  • Reach the ideas, visualize ideas outside normal limits, and
  • Do not be afraid to infringement paradigms, avoid ruinous criticism, and to add value to the challenged concept.

Some of the rules of concurrent thinking are:

  • Be regular, find structure and patterns in the set of produced ideas
  • Develop ways to appraise ideas, assess qualitative and quantitative measures of ideas
  • Do not be afraid of using intuition, this is the way most important decisions are taken
  • Avoid fast ruling out an area of consideration, take your time or better sleep on it
  • Avoid idea-killer views, try the incredible
  • Satisfy, do not expend too much time in looking for the optimal solution of an illstructured multi-criteria problem
  • Use heuristics, use common sense and experience based rules, and
  • Do not escape but assess risk, this does not mean being blind to risks, for serious consequences be sure to have a contingency plan.

Creative problem solving processes always include phases of divergent and convergent thinking. Divergent thinking makes as many solutions as possible within the accessible time. The participants will vary in the way they like better to produce ideas; some will do it by association, others by unrelated stimulus. Convergent thinking on the another hand requires the participants to use skills in reality testing, sentence and evaluation to choose the one or two best options from a number of chance. It is not uncommon that in a group some members will very easily break up, that is build a list of variants, while others will converge very fast by trying to select the best solution from the list and the rest will be passive not knowing what is needed of them. From here the need of a facilitator, he or she designs a clear and visible process to align the group. (Vidal R. 2005, p. 14-15)


Author: Paulina Pietroń