Model of creativity

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Model of creativity presents relations between various skills an competencies of individual of team. Creativity is the ability to create new solutions. At the same time, it is a mental process that results in the emergence of new concepts, ideas or new associations. Creativity refers to the launch of new perspectives and to the creation of new opportunities. It is the process of developing and presenting innovative ideas to meet needs or solve problems. The creativity model include, among others:

  • use of imagination (originality and efficiency)
  • deliberate act aimed at achieving a result
  • original work which is the result of action
  • valuable goals achieved through results of work

Three components of creativity:

Creative processes include following tasks:

  • Preparation - identification of problem or issue, gathering information
  • Incubation - letting go of thinking on the problem for some time to allow unconscious processes to act
  • Illumination - novel, creative idea emerges suddenly
  • Verification - making prototypes, checking viability of idea

Creativity in business as a process which shapes individual model and develop a battery of tests of creative thinking abilities. All individuals are creative but we should carefoul because that creativity can be blocked or enhanced in many ways. Research has shown that creativity does not develop linearly and that it is possible to use activities, motivation, teaching methods, and procedures to produce growth, even in the future (Vidal R. 2005, p. 3-4).

Creativity must have relevant skills depend on personality characteristics related to independence,ability to delay gratification and self-discipline. The three components of domain-relevant skills, creativity-relevant skills, and task motivation are the building blocksfor the componential model of creativity. The model is, complete when one: each of the components is indispensable for some level of creativity to be produced; the higher the level of each of the three components, the higher the general level of creativity should be. We can identified six general categories that support creativity: Challenge, freedom, resources, work-group features, supervisory encouragement, and organisational support.

Model of creativity in practise

In practise model of creative in business we use to solving problems and looking for new solutions. This model is CPS (Creative Problem Solving). In experience has shown that it is the best idea in a creative problem solving process to start with different thinking to stage as many ideas or solutions as practicable and henceforth to switch to concurrent thinking to select the few most hopeful ideas. This is generally pictorial in the form of a diamond. Some of the rudiments for discordant thinking are:

  • Image, reframed and see problem from varied perspectives
  • Delay sentence and be open to new experiences
  • Volume grows quality, to have good ideas you need lots of ideas
  • Hitch-hiking is permitted, in this way a synergetic effect can be reached
  • Put together and change ideas, in this way you can set up many ideas
  • Think in pictures, to create future scenarios you can even imitate potential solutions
  • Reach the ideas, visualize ideas outside normal limits, and
  • Do not be afraid to infringement paradigms, avoid ruinous criticism, and to add value to the challenged concept.

Some of the rules of concurrent thinking are:

  • Be regular, find structure and patterns in the set of produced ideas
  • Develop ways to appraise ideas, assess qualitative and quantitative measures of ideas
  • Do not be afraid of using intuition, this is the way most important decisions are taken
  • Avoid fast ruling out an area of consideration, take your time or better sleep on it
  • Avoid idea-killer views, try the incredible
  • Satisfy, do not expend too much time in looking for the optimal solution of an illstructured multi-criteria problem
  • Use heuristics, use common sense and experience based rules, and
  • Do not escape but assess risk, this does not mean being blind to risks, for serious consequences be sure to have a contingency plan.

Creative problem solving processes always include phases of divergent and convergent thinking. Divergent thinking makes as many solutions as possible within the accessible time. The participants will vary in the way they like better to produce ideas; some will do it by association, others by unrelated stimulus. Convergent thinking on the another hand requires the participants to use skills in reality testing, sentence and evaluation to choose the one or two best options from a number of chance. It is not uncommon that in a group some members will very easily break up, that is build a list of variants, while others will converge very fast by trying to select the best solution from the list and the rest will be passive not knowing what is needed of them. From here the need of a facilitator, he or she designs a clear and visible process to align the group (Vidal R. 2005, p. 14-15)

Examples of Model of creativity

  • Divergent Thinking: This model of creativity is based on the idea that problems can be solved by generating multiple solutions. It involves breaking down a problem into smaller components and then generating multiple potential solutions. Divergent thinking can also involve "thinking outside the box" and exploring new ideas and perspectives.
  • Convergent Thinking: This model of creativity focuses on evaluating multiple solutions and narrowing down the options to a single best solution. It involves analyzing different solutions and selecting the one that is most suitable for a given problem.
  • Collaborative Creativity: This model of creativity is based on the idea that creativity is enhanced when multiple people collaborate to solve a problem or generate new ideas. It involves pooling together the ideas, knowledge and experiences of multiple people in order to generate new and innovative solutions.
  • Systems Thinking: This model of creativity is based on the idea that problems and solutions can be viewed in terms of how they interact with the larger system. It involves looking at how different elements of a system interact and how changes in one element can affect the entire system.

Advantages of Model of creativity

This model of creativity helps to better understand the process of creativity and how it works. It also provides a framework to measure the skills and competencies of individuals and teams in order to identify areas where creativity can be improved. Some of the advantages of this model include:

  • The model is applicable to a wide variety of fields and can be used to understand and measure the creative potential of individuals and teams.
  • It encourages an open and collaborative approach to creativity by allowing individuals to share their ideas and perspectives.
  • The model enables teams to develop creative solutions to complex problems.
  • It provides a systematic approach to identify and evaluate innovative ideas.
  • It helps to identify strengths and weaknesses of the team in terms of creativity.
  • The model can be used to measure the creative output of teams and individuals.

Limitations of Model of creativity

The model of creativity has some limitations. These include:

  • Lack of a clear definition of creativity, which makes it difficult to measure.
  • Difficulty in assessing creativity in a team setting, since it is an individual process.
  • Difficulty in measuring the impact of creativity on the success of a project or product.
  • Difficulty in predicting the outcome of a creative process, since creativity is an unpredictable process.
  • Difficulty in studying creativity over the long-term, since it is an ongoing process.
  • Difficulty in providing feedback to creative individuals, since it is a subjective process.
  • Difficulty in determining the source of creativity, since it can come from a variety of sources.

Other approaches related to Model of creativity

  • Divergent Thinking: Divergent thinking is a cognitive process that involves generating multiple solutions to a problem or challenge. It is used to generate a variety of ideas, opinions and solutions to a problem or challenge.
  • Convergent Thinking: Convergent thinking is the opposite of divergent thinking and focuses on the most effective solution to a problem or challenge. It involves gathering information and combining it to form a single solution.
  • Cognitive Flexibility: Cognitive flexibility is the ability to switch between different ways of thinking and problem solving. It involves being able to think in different ways and adjust to different situations.
  • Intuition: Intuition is the ability to understand something instinctively without the need for conscious reasoning. It is often used to make decisions and solve problems quickly.
  • Imagination: Imagination is the ability to create mental images and pictures in the mind. It is used to come up with creative ideas and solutions to problems.
  • Risk Taking: Risk taking is the willingness to take calculated risks in order to achieve a desired outcome. It involves being willing to try something new and take risks to achieve success.

In conclusion, the Model of Creativity includes a variety of approaches that involve divergent and convergent thinking, cognitive flexibility, intuition, imagination, and risk-taking. These approaches are used to generate innovative ideas and solutions to challenges.


Model of creativity — recommended articles
Creative thinking skills — Creative problem solving — Integrative thinking — Creative process — Belbin team role inventory — Creative thinking techniques — Conceptual skills — Complex problem solving — Advantages of simulation

References

Author: Paulina Pietroń

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