Trade directory: Difference between revisions

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{{infobox4
|list1=
<ul>
<li>[[Types of social media]]</li>
<li>[[Importance of social media]]</li>
<li>[[Marketing advantage]]</li>
<li>[[Benefits of social media marketing]]</li>
<li>[[Social network marketing strategy]]</li>
<li>[[Sales kit]]</li>
<li>[[Influencer marketing strategy]]</li>
<li>[[Advantages of online advertising]]</li>
<li>[[Direct distribution]]</li>
</ul>
}}
'''A trade directory''' (also called a business directory) is an alphabetical list of businesses organised by sector or [[industry]]. It can be available in a hardcopy printed book or in an online website. It is designed to meet the [[needs]] of all those people looking for reliable [[information]] about local businesses<ref>Business Register, 2012/13</ref>.
'''A trade directory''' (also called a business directory) is an alphabetical list of businesses organised by sector or [[industry]]. It can be available in a hardcopy printed book or in an online website. It is designed to meet the [[needs]] of all those people looking for reliable [[information]] about local businesses<ref>Business Register, 2012/13</ref>.
The data usually provided in the directory covers details like business name and address, contact details, type of [[product]] and/or [[service]] that business provides<ref>Gibbons Serenity, Forbes. Retrieved 21.05.2019</ref>.
The data usually provided in the directory covers details like business name and address, contact details, type of [[product]] and/or [[service]] that business provides<ref>Gibbons Serenity, Forbes. Retrieved 21.05.2019</ref>.
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There are multiple benefits associated with listing a company in a digital directory:
There are multiple benefits associated with listing a company in a digital directory:
* '''Improved online visibility'''
* '''Improved online visibility'''
This is the most crucial part for every business [[marketing]]. Being exposed to greater number of customers increases the likehood of sales. With businesses listed through search engine placement, it increases chances of reaching potential clients<ref>Atkinson Georgina, Retrieved 21.05.2019</ref>.
This is the most crucial part for every business [[marketing]]. Being exposed to greater number of customers increases the likehood of sales. With businesses listed through search engine placement, it increases chances of reaching potential clients<ref>Atkinson Georgina, Retrieved 21.05.2019</ref>.
* '''Traffic generator'''
* '''Traffic generator'''
Increased traffic follows the improved visibility. The more exposure a website has, the more people are likely to visit it. Business directories offer exposure to search engine crawlers i.e. YouTube. This increases the chances that a website will appear on search engines results pages (SERP) and allow more viewers to enter the website<ref>Klein Andre, Retrieved 19.05.2019</ref>.
Increased traffic follows the improved visibility. The more exposure a website has, the more people are likely to visit it. Business directories offer exposure to search engine crawlers i.e. YouTube. This increases the chances that a website will appear on search engines results pages (SERP) and allow more viewers to enter the website<ref>Klein Andre, Retrieved 19.05.2019</ref>.
* '''Business website SEO'''
* '''Business website SEO'''
Customers that can see company's website link in a directory are able to click on it and are redirected to that [[company]] website. Being linked to a major directory will give a website more relevancy in engine searches<ref>Klein Andre, Retrieved 19.05.2019</ref>.
Customers that can see company's website link in a directory are able to click on it and are redirected to that [[company]] website. Being linked to a major directory will give a website more relevancy in engine searches<ref>Klein Andre, Retrieved 19.05.2019</ref>.
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Listing a company in a directory helps with creating a more comprehensive online presence. Once the website is located by potential customers, they are more likely to remember business’ name and can interact with it directly<ref>Klein Andre, Retrieved 19.05.2019</ref>.
Listing a company in a directory helps with creating a more comprehensive online presence. Once the website is located by potential customers, they are more likely to remember business’ name and can interact with it directly<ref>Klein Andre, Retrieved 19.05.2019</ref>.


== Footnotes ==
==Footnotes==
<references />  
<references />  
{{infobox5|list1={{i5link|a=[[Digital media marketing]]}} &mdash; {{i5link|a=[[Advantages of online advertising]]}} &mdash; {{i5link|a=[[Interactive agency]]}} &mdash; {{i5link|a=[[Benefits of social media marketing]]}} &mdash; {{i5link|a=[[B2B social media marketing]]}} &mdash; {{i5link|a=[[Indirect sales]]}} &mdash; {{i5link|a=[[Importance of social media]]}} &mdash; {{i5link|a=[[Social media optimization]]}} &mdash; {{i5link|a=[[Social media marketing]]}} }}


==References==
==References==
Line 39: Line 25:
* Atkinson G. (2019), ''[https://www.visionsdesign.co.uk/blog/the-benefits-of-putting-your-brand-on-business-directory-websites The benefits of putting your brand on business directory websites]'', Visiondesign
* Atkinson G. (2019), ''[https://www.visionsdesign.co.uk/blog/the-benefits-of-putting-your-brand-on-business-directory-websites The benefits of putting your brand on business directory websites]'', Visiondesign
* Gibbons S.(2019), ''[http://www.forbes.com/sites/serenitygibbons/2019/03/19/how-small-businesses-can-master-the-art-of-selling-on-amazon/#d1555cf1a460 How small businesses can master the art of selling on Amazon]'', Forbes
* Gibbons S.(2019), ''[http://www.forbes.com/sites/serenitygibbons/2019/03/19/how-small-businesses-can-master-the-art-of-selling-on-amazon/#d1555cf1a460 How small businesses can master the art of selling on Amazon]'', Forbes
* Miller T. (2019), ''[https://socialmediaweek.org/blog/2015/05/5-reasons-must-enlist-business-online-directory/ 5reasons why you must enlist your business in online directory]'', Social Media Week
* Miller T. (2019), ''[https://socialmediaweek.org/blog/2015/05/5-reasons-must-enlist-business-online-directory/ 5reasons why you must enlist your business in online directory]'', Social Media Week
* Robert C. Blattberg, Byung-Do, KimScott A. Neslin, (2008), ''[https://link.springer.com/book/10.1007/978-0-387-72579-6# aboutWhy Database Marketing?''In: "Database Marketing. International Series in Quantitative Marketing"], vol 18. Springer, New York, NY
* Robert C. Blattberg, Byung-Do, KimScott A. Neslin, (2008), ''[https://link.springer.com/book/10.1007/978-0-387-72579-6# aboutWhy Database Marketing?''In: "Database Marketing. International Series in Quantitative Marketing"], vol 18. Springer, New York, NY


{{a|Edyta Chrustek-Krawczyk}}
{{a|Edyta Chrustek-Krawczyk}}
[[Category:Marketing]]
[[Category:Marketing]]

Latest revision as of 07:02, 18 November 2023

A trade directory (also called a business directory) is an alphabetical list of businesses organised by sector or industry. It can be available in a hardcopy printed book or in an online website. It is designed to meet the needs of all those people looking for reliable information about local businesses[1]. The data usually provided in the directory covers details like business name and address, contact details, type of product and/or service that business provides[2]. The early directories were published in a form of paper books. With internet developments, the directories evolved into a digital database form. They are now constantly updated with more information and new features are added i.e. price comparison[3].

Benefits associated with listing a company in a digital directory

There are multiple benefits associated with listing a company in a digital directory:

  • Improved online visibility

This is the most crucial part for every business marketing. Being exposed to greater number of customers increases the likehood of sales. With businesses listed through search engine placement, it increases chances of reaching potential clients[4].

  • Traffic generator

Increased traffic follows the improved visibility. The more exposure a website has, the more people are likely to visit it. Business directories offer exposure to search engine crawlers i.e. YouTube. This increases the chances that a website will appear on search engines results pages (SERP) and allow more viewers to enter the website[5].

  • Business website SEO

Customers that can see company's website link in a directory are able to click on it and are redirected to that company website. Being linked to a major directory will give a website more relevancy in engine searches[6].

  • Advertising

Business directories are inexpensive to join and can offer service for money. Some directors allow to list a company for free, while other online directories will charge a minimal fee[7].

Listing a company in a directory helps with creating a more comprehensive online presence. Once the website is located by potential customers, they are more likely to remember business’ name and can interact with it directly[8].

Footnotes

  1. ↑ Business Register, 2012/13
  2. ↑ Gibbons Serenity, Forbes. Retrieved 21.05.2019
  3. ↑ Business Register 2012/13
  4. ↑ Atkinson Georgina, Retrieved 21.05.2019
  5. ↑ Klein Andre, Retrieved 19.05.2019
  6. ↑ Klein Andre, Retrieved 19.05.2019
  7. ↑ Miller Thomas, Retrieved 10.05.2019
  8. ↑ Klein Andre, Retrieved 19.05.2019


Trade directory — recommended articles
Digital media marketing — Advantages of online advertising — Interactive agency — Benefits of social media marketing — B2B social media marketing — Indirect sales — Importance of social media — Social media optimization — Social media marketing

References

Author: Edyta Chrustek-Krawczyk

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